7 Gurus of Investing Share Their Biggest Ideas About Money


Bill Gross

“Make your investment idea count.”

The co-founder of PIMCO, one of the world’s largest bond funds, Bill Gross’ principle relates to portfolio management. He says that while diversification is good, if you truly like a particular stock, you should put about 10% of your portfolio on it. Make a stellar idea count. Do not let it disappear into oblivion.