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Tag: placebo button

Placebo Buttons: Why the ‘Close Door’ Elevator Button Doesn’t Work

Personal Finance January 21, 2026 A. A. Francis

Have you ever heard of the “placebo effect?” The placebo effect is the invisible backbone of many industries, and not just the lucrative pharmaceutical industry. A race to develop a COVID-19 vaccine has begun in earnest. Yet no anti-COVID-19 medication can be approved unless it’s proven to be more effective than a placebo — a […]

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