The Most Embarrassing and Costly Products Flops in History

The Crystal Pepsi non-craze

In 1993, Pepsi used the Super Bowl as an instant marketing campaign to launch a caffeine clear soda called Crystal Pepsi. But consumers preferred brown-colored cola, the taste was off, and it was never marketed properly. Clear products were popular fads in the 1990s, but none prospered. Crystal Pepsi was history by 1994.