Survival of the fittest
Despite some disappointing earnings reports, traditional retailers that are adopting a hybrid model that provides their customers the convenience of ordering their merchandise online with an in-store pick up option have retained many of their existing customers. Those who have failed to restructure and revises their strategic business plans, like J.C. Penney, are floundering.
Though many have been predicting their demise, the presence of Amazon doesn’t necessarily mean certain death for mall retailers. But traditional stores that fail to revamp their operations for the new online shopping demands of the 21st century consumer will fall by the wayside.