How to Outsmart the Salesperson On Your Next Visit to a Car Dealership

Never shop for a car via “fun” or goofy marketing campaigns

Always shop for a car based on market research and local competitor prices. Fun, wacky, and goofy advertisements such as scratch-off games, are designed to lure in desperate consumers who don’t understand finance. These deals offer low payments, but the terms are dragged out as long as possible to jack up the price. The true value of the car might be less than advertised.