Marketing
Marketing costs and branding are a significant expense, too — and it’s reflected in these hefty price tags. Many prestige brands advertise during exclusive world sporting events. Swiss watchmakers want to convey the perception that their unrivaled products are only for the truly discerning buyer. Consumers will pay large sums for the status conferred by wearing a Patek-Phillipe, Breitling or Rolex — if the right Formula 1 driver or tennis star also wears one.
