![](https://s42016.pcdn.co/wp-content/uploads/2019/12/AdobeStock_292518367-1-1024x683.jpeg)
Don’t chase dividend yield
Although the dividend yield increases when the price of a company’s stock declines, a lower share price may reflect poor future earnings prospects. That decline in value that could jeopardize the company’s long-term ability to pay a dividend. Rising yields on falling stocks are seductive, but retirees who got his route may be assuming an inordinate amount of risk.