Marlboro Man Selling Life Insurance in Bid to Curb…Smoking?

Philip Morris International, the world’s largest tobacco company and manufacturer of the Marlboro brand, is venturing into the life insurance industry.

A UK-based subsidiary company of Philip Morris will be called Reviti and sell life insurance products.

The goal of Philip Morris, via Reviti, is to get traditional cigarette smokers to switch to newer, smokeless tobacco products, vaping devices, or to cut down on cigarettes.

Those who do so will receive discounts on Reviti life insurance products.

Daniel Pender, the CEO of Reviti’s London-based offices, stresses that the company is dedicated to helping consumers transition into a “science-backed smoke free alternative.”

“They get competitive premiums and, with a little help from us, a better lifestyle, said Pender.

“We get to help millions of people who have never had access to life insurance before and who will benefit from positive lifestyle changes we’re helping them make.”

Reviti customers who switch to vaping, or e-cigarettes, receive a 2.5% policy discount.

Those who quit smoking for a whole year will receive a 50% policy discount. Anyone who switches to Philip Morris’s new smokeless tobacco device, the iQOS, will get a 25% policy discount for three months.

Smoke-free profiteering?

Critics allege that Philip Morris is simply monetizing the deadly effects that smoking has on consumers.

Further, its “smoke-free alternative” mainly refers to its smokeless tobacco product iQOS, which releases nicotine through heating instead of burning tobacco.

Matthew Myers, an ardent tobacco critic, was not mollified.

“It doesn’t get more twisted than a tobacco company hooking people on its deadly products, then turning around and trying to sell them life insurance,” said Myers.

Life insurance may just be the beginning of the tobacco giant’s future business endeavors, he mused.

“Where will Philip Morris diversify next — perhaps into funeral homes, with Marlboro-branded coffins?” Myers said.

The FDA has given approval to PMI to sell iQOS in the United States.

Under FDA rules, Philip Morris will not be able to claim that iQOS is safer or less carcinogenic than traditional cigarettes.

Small-cap winners galore

The big stock market winners share one common attribute: Near the beginning of the ascent of their shares, the companies offer revolutionary products or services, are market leaders in their respective industries, or both. Some big stock market winners that possessed the attributes outlined above are Netflix (NFLX), which we recommended to investors in October 2002; Intuitive Surgical (ISRG), which we bought and recommended in July 2004; Baidu.com (BIDU), which we bought and recommended in August 2006; and MercadoLibre (MELI), which we recommended to investors in October 2010. Get up-to-date small-cap stock picks from David Frazier, editor of Small-Cap Profit Confidential.
Click here

Smarter cryptocurrency investments

The stock market crash of 2008 was the catalyst for his journey into alternatives. And interestingly, it was the impetus behind the creation of Bitcoin and the blockchain technology behind it. Keene Little wasn’t ready to risk his money yet but he was very curious, so he began charting Bitcoin’s technical patterns. What finally convinced him to dip a toe into digital currencies was seeing that they followed familiar price patterns that could be analyzed and successfully acted on. Now he shares those insights with subscribers to the Crypto Wealth Protocol.
Learn more

Leave a Reply

*