A century of mental conditioning
The idea that diamonds are a girl’s best friend is a marketing slogan, and nothing else. The idea that diamonds are valuable, inextricable to the engagement and marriage process, rare, and a good investment has evolved into unshakable myth over a century. Between 80% to 90% of American women receive an engagement ring as a part of the marriage process. The average engagement ring comprises a carat or two and costs about $5,600. To understand our current diamond-crazy wedding culture, however, we have to go back a century.
