Social media influencers are celebrities, experts, and pop culture personalities with large social media followings. Their followings are then monetized by selling access to their followers to major financial sponsors.
By 2022 the influencer industry will be worth $15 billion. It’s worth $8 billion now. Kylie Jenner, the most profitable influencer, has 144 million online followers and earned $1.26 million per post in 2019
Think you have what it takes to be an influencer? Not so fast. You will need a massive, an extremely loyal following, and the influencer model’s popularity is nevertheless waning.