All about the marketing
Creating the monopoly was the first step. Before the 1940s most people were not obsessed with diamond purchases to legitimize a marriage. It was the time of the Great Depression. The De Beers cartel used a globally reaching advertising campaign to convince men that that their love for a woman, and self-worth, could be measured in the size of a diamond ring. The phrase “a diamond is forever” was coined. Betrothed celebrities and royalty were photographed with engagement rings to stress its life affirming importance. By the 1960s, sales of diamonds in the United States exceeded 55% of couples. The tactic worked in other countries too. In 1967, only 5% of Japanese brides were presented with diamond rings. In 1981, it was about 60%.
Small-cap winners galoreThe big stock market winners share one common attribute: Near the beginning of the ascent of their shares, the companies offer revolutionary products or services, are market leaders in their respective industries, or both. Some big stock market winners that possessed the attributes outlined above are Netflix (NFLX), which we recommended to investors in October 2002; Intuitive Surgical (ISRG), which we bought and recommended in July 2004; Baidu.com (BIDU), which we bought and recommended in August 2006; and MercadoLibre (MELI), which we recommended to investors in October 2010. Get up-to-date small-cap stock picks from David Frazier, editor of Small-Cap Profit Confidential.
Smarter cryptocurrency investmentsThe stock market crash of 2008 was the catalyst for his journey into alternatives. And interestingly, it was the impetus behind the creation of Bitcoin and the blockchain technology behind it. Keene Little wasn’t ready to risk his money yet but he was very curious, so he began charting Bitcoin’s technical patterns. What finally convinced him to dip a toe into digital currencies was seeing that they followed familiar price patterns that could be analyzed and successfully acted on. Now he shares those insights with subscribers to the Crypto Wealth Protocol.